Important SEO techniques that has to be taken care for 2017
It is now time for all the companies working on search engine optimization to gear up for the techniques to be prepared for 2017 in order to maintain their standard and not to fall back in the market and stand along with the competitors. SEO world is place where the experts has to keep updating themselves with the trend and technologies as there is no fixed method always to optimize the search engine. As and when the search engine gets updated the trend has to be changed accordingly. As we are in the end of the 2016 year we have to get started with the digital strategies preparation. It is said that the SEO world is where changes happens in a very tremendous speed. The way the customers use the search engine and the expectation they set with the results keeps changing and all these have immense effect on the SEO world. Especially the Google’s continues change in the algorithm makes the work forces working under SEO to keep doing the adjustments then and there. Complacency will easily destroy the company’s rankings, and this will be dangerous for any business interested in surviving in modern marketing.
It is said that 93% of online experiences begin with search, prioritizing the latest best practices in digital marketing which makes the optimization as a critical factor to the success of any website.
Schema markup for the website
Making a schema markup for every website has become very important as the Google’s algorithm and user accessing the search engine trends is keep changing. Schema makes it easier for search engines to understand the website more clearly, thereby helping to ensure that it is displayed correctly when searched for relevantly. Schema is also particularly helpful when Google has to decide the answer to be displayed, such as Quick Answers or a Rich Card. Google likes to display answers that make it easier for users to find what they are looking for. As of now rich snippets are displayed for recipe and videos, local businesses, music and reviews. However this method of displaying rich snippets would change in the future using the schema helps to ensure that your site is always ready for the optimization.
Improving the quality of the content
These days there can be too many websites that are spotted with repetitive contents and ‘not so good’ contents. Improving the quality of the content can bring in more traffic to the website as the search engines algorithms are designed to search for unique content and put at the first. When customer searches the search engines to find out answers for their queries search engines find the website hosting good quality contents and displays them in their first page. However, this problem was addressed this year with the meteoric rise of long-form, detailed “uber-guides” that covered topics in extensive detail.
People who are looking for interesting contents would be greatly disappointed if they are provided with same old boring contents that are found everywhere across the websites which is available in net for more than several years.
How far the dense content helpful?
The denser it becomes the more irrelevant topics are subjected to be involved in the content. This makes the readers lose the interest while going through the article and also the emphasis on the important points might lose its value. Instead it would be of great practice if only the important points are stressed upon and the content is prepared and posted in such a word the reader finishes it very early and at the same time return back to the previous page by taking the answer for their question. Too much of dense in the content would lead only to disappointed readers and in turn it reduces the traffic flow to the website which would be the biggest hit for search engine optimization. But every major SEO authority agrees that 2017 will be the year where we see the rise of content density across the board. And this is a good to some extent as the world of content marketing is adapting its standards to the decreasing attention spans of the American populace, meaning that you get to spend less time writing and your audience gets to receive more value.
Cutting off the barriers
The users are mostly accessing the search engines through their mobiles and when they click on the ad that is meant to be opened in the PC the experience will not be so great which leads to the poor rating for the company’s website. As users become increasingly sophisticated online and the demands of digital marketing draw professionals closer together, it is clear that the brands maturing in modern marketing break down the silos that separate their digital marketing departments. In order to satisfy the customers the SEO experts should get themselves prepared with documents between the different teams functioning in the that define vocabulary, expectations, and roles so that everyone can communicate effectively and work on how to cut down the barriers. The Search Engine Optimizers has to follow few more additional steps to make sure their website is ready. They have to avoid unnecessary images and reduce the size of the images that are being placed in the website or in between content. They should also ensure that there is no big image that would take long time to load which will reduce the zonaid user experience in turn. Apart from the very important cookies the others has to be deleted then and there so that the website would be quick in loading when the user is trying to navigate through the pages of the website.
No doubt that with so many changes in the algorithm of the search engines like Google, Yahoo and Bing, the Search Engine Optimization in 2017 is definitely going to be challenging even for the experts in the field. It is high time for the SEO companies to strengthen their customers by doing the needful. This means that one of the most important ways to gain and keep a competitive advantage within your industry is to carefully watch the subtle changes in SEO trends and alter your campaigns to match the new realities of the online world. Google is experimenting this trend past year with the SERPs. Specifically, they have been increasing the number of characters allowed in some of the meta descriptions and titles which will become a challenge for marketers to take advantage of because they have not been rolled out to all websites and the Google has not yet announced that they are permanent. If the sites has to receive extra Google traffic then the search engine optimizers should ensure that the Haitna company’s website handlers continue to use your main keyword at the beginning of their title and meta description in case they are restricted to the original character limits and they should also use tricks like using extra spaces to expand the description and make it look big. The search engine optimizers has to make sure that the description is more that 100 characters so that it doesn’t go missing among the other new longer ones when the search engine searches for it.